Broker Check

At our firm, we have the client—and only the client—in mind.

Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.

At our firm, we have the client—and only the client—in mind.

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Advisor Support

Andy Bell, CMT, CIMA(R)*

Portfolio Manger, Shores Edge Financial, LLC

andybell@shoresedgefinancial.com

*Not Affiliated or Registered with Royal Alliance Associates, Inc. (RAA)

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Michelle Wayman, CPA*

Tax Advisor - TruNorth Tax, LLC

763-458-5816

michelle.wayman@trunorthtax.net

*Not affiliated or registered with Royal Alliance Associates Inc. (RAA)
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Behind the Scenes

Cindy Pollack

Director of Compliance

A 25-year veteran of the securities industry, Cindy has extensive experience in both operations and compliance. Cindy is dedicated to creating an excellent advisor experience. She understands the challenges that advisors face each day...
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Rita Robbins

Founder, Affiliated Advisors

Rita Robbins combines extensive industry experience with a proactive, personalized approach toward empowering her advisors. Since 1994, when she founded Affiliated Advisors, Rita’s sole focus has been on helping advisors grow...

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Tom Rippberger

CERTIFIED FINANCIAL PLANNER (CFP®)

Tom Rippberger has over 20 years of experience in the financial services industry. He has a proven record of strategic development and business execution. His legal background helps advisors navigate complex client situations. Tom...

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Trisha Qualy

CERTIFIED FINANCIAL PLANNER (CFP®)

Trisha Qualy has been working in the financial services industry for over a decade. She is passionate about helping advisors grow and improve their businesses. Incorporating technology, marketing, and strategic planning into...
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*Not affiliated or registered with Royal Alliance Associates, Inc. (RAA)

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.